3 Major STR Laundry Challenges from Track NEXT (And How to Fix Them)

We just got back from an amazing three days at the NEXT Conference in Nashville, where we connected with STR owners, property managers, and industry leaders to discuss the latest trends in short-term rental operations.

Now that we’ve recovered from our hot chicken-induced food comas 🍗, we wanted to share the three biggest challenges STR owners are facing when it comes to laundry—and more importantly, how to solve them.

1) STR Owners Are Building Laundry Plants Earlier Than Expected—But Should They?

We’ve known that larger STR owners (500+ units) often build in-house laundry plants to keep up with demand. But here’s what surprised us:

📌 Owners with as few as 200 units are now investing in laundry plants—not because they want to, but because they have no better option.

📌 The main reason? Lack of reliable third-party laundry services that can keep up with their turnover times and quality expectations.

📌 Many owners feel forced into running a laundry operation—something they never planned to do.

 

🔹 The real question: Should STR owners have to become laundry operators?

 

What if there was a scalable, cost-effective alternative that let STR operators keep their focus on growing their portfolio—without the headaches of managing laundry logistics?

 

🚀 That’s where hampr comes in. We offer a fully managed, on-demand laundry service built for STR owners like yours. Get the reliability of an in-house plant—without the capital investment or daily stress.

📩 Schedule a quick call to see how hampr can help you scale—without building a laundry plant.

 

2) Cleaner Turnover Is 200%—And Laundry Work Is Making It Worse

Turnover rates in the STR industry are sky-high—but here’s the real kicker:

📌 60% of all cleaners report physical fatigue, with laundry being a major cause.

📌 Most STR owners still rely on cleaners to clean and do laundry on-site—and it’s burning them out.

📌 A 3-bed, 2-bath unit takes 4-6 hours to clean and 2-3 hours for laundry. That’s 7-9 hours per turnover—way too much for one person and requires staying put at one unit just waiting for laundry to be done.

 

What happens when a cleaner is overwhelmed? Turnover, delays, and lower quality reviews.

 

💡 The Fix: Imagine if your cleaners could focus on cleaning—while a professional service handled the laundry. That’s exactly what hampr does. In our case study with cleaning company, Spruce, we saved them 1,300 hours and ~$6,000 in just one quarter.

Less cleaner burnout

Faster turnovers

Higher guest satisfaction

 

📩 Want to see how much time and money you could save by outsourcing laundry? Let’s chat.

 

3) STR Owners Want Quality Control—But At What Cost?

It’s no secret: STR owners want control over their laundry.

📌 Many operators keep laundry in-house to prevent damage, loss, or poor quality.

📌 But this limits scalability—because the more units you add, the harder it is to maintain quality at scale.

📌 It also puts more pressure on cleaners, leading back to burnout and turnover.

 

So what if there was a third option?

✅ A reliable, scalable laundry solution that ensures every sheet and towel is spotless, folded perfectly, and delivered on time.

✅ A quality guarantee baked into the pricing—so you don’t have to micromanage it.

No capital investment, no staff to manage—just clean, high-quality linens when and where you need them.

 

🚀 That’s what hampr does. We take the stress out of STR laundry, so you can scale without sacrificing quality.

📩 Let’s talk about how hampr can make your laundry operations effortless. Schedule a quick call today.

Ready to Eliminate STR Laundry Headaches?

If you’re tired of managing laundry, dealing with cleaner burnout, or worrying about quality, let’s talk.

📩 Book a quick call today and see how hampr can help you scale faster—without the laundry headaches.

👉 Schedule a Call Now

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